A critical element in determining the success of an email campaign is the analysis of the results. At Vincent Associates, we strive to identify value for our clients. With a proven history of email design, deployment and back-end analysis, we accumulate data and provide feedback on the important metrics of each email deployment.
Here are just some of the metrics we can track for you:
- Total Sent
- Delivered and undelivered
- Total and distinct opens
- Click-through target identification
- Distinct click-throughs
- Total click-throughs
Our solution tracks the success of each campaign side-by-side. This allows you to develop a deep understanding of your clients’ behavior, interests and motivations and helps to identify the aspects of your campaign that worked best. The results are then used to further refine and more effectively target your next campaign.